ATRA is a Swedish-mexican Design Studio where Artists, Designers & Architects develop integrated experiences anchored in ecologically mindful thinking. Unpretentious Beauty, practicality, and timelessness are the defining tenets of the ATRA aesthetic. All the pieces are created with the craftsmanship of an Objet d’Art, but are designed to be full participants in the spaces they live in by providing comfort and meeting the demands of everyday living. We developed an elegant and minimal identity built around the square; simple figure but perfectly balanced, with four angles that refer to the four and only letters of ATRA. It seems simple at first glance, but it’s delicately designed – both angular and rounded, just like every piece of the studio that is unique and meticulously worked.