Marius, dealer de miches

Direction Artistique, Branding
Aix-en-Provence, France.

© Photographies : Bureau APO

Marius, c’est une boulangerie Aixoise fondée par Benjamin et Guillaume, amoureux des bons produits et amateurs de pains de tradition.
Leaving time to time, and paying close attention to the smallest details and each raw material, they are firmly convinced that the passion and exacting standards dedicated to the production process will be reflected in the consumer's first bites. For bread to nourish the body and spirit of the consumer, it needs to be nourished by the best ingredients and energies.

Marius is neither more nor less than a character who lives in his time, in tune with the different generations who will pass through the door; all united around bread, a product fundamentally anchored in the lives of French people whatever their age or social background.
Marius is both our grandfather's old friend and a child of the very young generation; it's a name that's both old and new. A name that carries a hint of nostalgia, with a certain French elegance. It embodies a return to craftsmanship, a return to the basics, to the gesture, to a job well done that takes time. All these codes of yesteryear, which today's generations are reappropriating, combining tradition and modernity, have been transcribed in this identity, which is both modern and authentic; through a hybrid, impactful typography, supported by a punchy orange and a straightforward, familiar graphic system.

To do our best every day, to treat all our customers and spread good cheer; to create moments of sharing around daily bread and pleasure products that combine tradition and excellence. This is Chez Marius' credo.