Ben Mouture

Direction Artistique, Packaging
Marseille, France.

© Photographies et vidéo : David Sarlin

For summer 2024, Ben Mouture - a local roaster and café in Marseille 13007 - is launching its first edition of Cold Brew. For this summer drink, we sought to develop a fresh, lively language, illustrating the sound of ice cubes and Mediterranean vacations. Everything is handmade to evoke the artisanal, organic process. We wanted a casual aesthetic that didn't take itself too seriously and, above all, that would catch the eye when stored alongside other cans in a fridge.